Scenarios, drills, and scored catches on this device. Harmonic reset built in when you miss.
The one idea
If your friend cannot repeat your poster, it is too confusing.
Concrete, game-shaped, adult alongside, no jargon. Same Watch / Do / Catch / Build shape as Senior. Harmonic reset built in.
Play interactive activities · Academy home
The scoring: One Sentence Test
If a stranger cannot repeat your offer after one sentence, the marketing failed.
| Catch | Points |
|---|---|
| Cannot tell who it is for | 1 |
| No next step — price, time, or action hidden | 3 |
| Adjectives only — no proof | 5 |
| Sentence rewritten so a stranger can repeat it | 5 |
| Caught your own draft before posting — fixed line one | 10 |
The 9 weeks
One module per week. Each runs the same four parts: a short video, a task with a checkable answer, the scored round, and one slice of the thing they are building.
- 0 Setup and rules Marketing is clarity shipped in public.
- 1 Positioning in one breath Who, outcome, difference — before any logo.
- 2 Proof, not adjectives Strong claims carry evidence within arm's reach.
- 3 The WhatsApp status One screen, one action, no hype wall.
- 4 Channel fit Go where the buyer already is.
- 5 Offers and bundles Simple beats clever.
- 6 Reputation and recovery Composure when something goes wrong in public.
- 7 Honest measurement Count replies and bookings — not likes alone.
- 8 Making it real Campaign week, proof board, measurement log.
What they hand in
A paper artefact, honesty/trace log, and scored game evidence — with an adult signature on anything public.
Questions about Marketing — Intermediate
Is this the same as the Senior unit?
Same spine and mechanic, band-adjusted depth. Senior goes further on money learners may not legally touch yet at Grade 5.
Does interactive play work without accounts?
Yes. Progress saves in the browser on this device for the pilot — no login required.